Wedding Business Solutions

So, I had a conversation with ChatGPT, no really, I did, and you can hear it!

• Alan Berg, CSP, FPSA, Global Speaking Fellow

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How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh your messaging, and become a stronger prompt engineer so you can amplify what’s already working in your business. 

Listen to this new 20-minute conversation I had with ChatGPT for practical ideas on using AI to save time, update your website, and turn confusing data into actionable insights. 

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  

 

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View the full transcript on Alan’s site: https://alanberg.com/blog/ 

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

So I had this conversation with Chat GPT. No, really, I did. Listen to this and you'll hear it. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. For this episode, I wanted to try something, so I shared my screen and I had Chat GPT and I turned on the voice so I could actually talk to it, which I don't really do that often, but I wanted to do that and I asked it if I could interview it for my podcast, which it told me no, that it couldn't be a guest on my podcast, but it could help me prepare for it. So I want you to hear the conversation and what you're going to hear after this is me talking to my computer. If you're watching on YouTube, you'll see it. 

If you're just listening, I you should be able to hear the audio there just fine. And it's me talking to my chatgpt about how I'm using it. You're using it. You can be using it, how it can help you. And I want this not to be so that you think AI has taken over the world, but this is just another way that you can use a tool like this, and I hope it gives you a little inspiration. So thanks for listening to this and get ready. Here's our conversation. 

So we've been working together for a couple of years now, and you know a lot about me. 

I want to talk to you about ways that wedding and event Pros could use AI, you know, specifically ChatGPT, but other things. Is that something we can have a conversation about? 

Absolutely. We can dive right into that. You're helping pros streamline sales, marketing and follow up. So using AI is a natural fit. Whether it's speeding up lead responses, analyzing reviews, or crafting personalized outreach, we can cover how to make AI work for them. Where do you think they're struggling most right now? 

I think a lot of people are either afraid to use it or they just don't know the capabilities of it. And like any other tool, if you don't know how to use the tool, you're not going to get the most out of it. 

NASA common hurdle. But once they see what's possible, the light bulb goes off. We can break it down for them, starting with easy wins like drafting inquiry responses or generating fresh social media ideas. The key is showing them how it saves time and helps them connect faster. What's one task you think they'd love to hand off right away? 

I think one of the easiest things is updating the wording on their website for the way today's couples want to buy. Because the website was probably created years ago and that was a different audience and, you know, now how would you could update it for today's audience? Right, 

exactly. AI can help them refresh their language to fit how couples are making decisions now, more conversational, more focused on helping them feel confident in choosing. We can guide them through using AI to analyze their current website, copy, suggest updates, and even generate new calls to action. So if you could tweet one key section on their site, what would you pick first? 

I think I'd have to start with the homepage. Because if people don't find on the homepage something that draws them in and says, I'm at the right place and that you might be a right fit for me, they're not going to go any further than that. 

You nailed it. That first impression is everything. We can help them use AI to generate an opening line or headline that speaks directly to today's couples. The kind of language that says, yes, you found exactly what you're looking for. So when was the last time you did a refresh on your homepage wording? 

Well, I've done mine because we've done that together. But for my clients and the people listening, many of them, it's when their website launched, which could be three, four or five years ago or longer. Some people haven't read the words on their website in a long time because it's just there. But we know that for SEO and for aeo, you need fresh content. Right? 

Exactly. Fresh content does double duty. SEO loves it. And your visitors get that feeling of relevance. AI tools can help them rephrase and tailor messaging to today's trends without needing to be expert copywriters. And it's not one and gun thing. AI can help them keep it fresh regularly. So for your next client conversation, do you know if they've got analytics on how long people are staying on that homepage? 

That's a great question, and I'm going to answer for almost everybody listening that the answer is no or yes, but they don't know how to access it or like it's so common with people. I have analytics, maybe Google Analytics, but I really don't know how to read it. 

That's so relatable. But here's where we can bridge the gap. AI can actually help interpret those analytics, turning confusing data into actionable insights. So they not only update the wording, but they'll know what's working. Maybe. Next step, when you talk to them, ask if they'd want a tool that could decode their website traffic into plain English. Do you think they jump on that? 

I. I think they might. So what do you mean by that? A tool that can decode your website traffic into plain English. What do you mean? 

I mean something that takes those charts and metrics like bounce rates or time on page and translates them into a simple narrative. Imagine an AI saying, hey, most visitors leave after reading your first paragraph. Or people spend a lot of time on your pricing page but rarely click. In other words, it turns confusing data into practical advice so they know what to fix. So what's one piece of data you wish your clients understood better right now? 

Well, I tell them that the most important things they need to look at is how much of their traffic is mobile, which pages people are actually looking at, and where they're coming from. So could they take their Google Analytics data and have you or another AI analyze it for putting it into plain English? 

Absolutely. They can feed their analytics Data into an AI tool or even ChatGPT with the right prompts and it can break it down into those key insights. How much is mobile, which pages are hot, and where traffic is coming from. Then they can act on it, making sure that mobile experience is spot on or doubling down on popular content. So next time you chat with a client, would they be open to trying an AI tool to demystify their analytics? 

I think this would help a lot. As a matter of fact, I think I'm going to add this to my AI workshop to have people bring an analytics report and do some analysis on it. It sounds like a really great use of AI to give them information that might technically be accessible to them. But if they really don't know how to interpret it, then it's like me sitting in the cockpit of an airplane and looking at all the dials. And it's interesting, but I don't know what to do with this. 

I love that analogy. Exactly. We don't want them staring at the cockpit, we want them flying the plane. So if you're adding this to your workshop, you'll give them the tool and the confidence to navigate. Maybe have them bring in a real world stat or two like their bounce rate and show them exactly what it means. So what's one stat you'd start with to get them that aha moment? 

Well, I think the mobile traffic is pretty obvious. It's just a percentage of how much your traffic is mobile. But we need to see trending over time, not what was it today or this week, the pages people are viewing also, that's pretty obvious because it's just, you know, you can see which are the top pages on your website, where they're coming from could be interesting. Although the conversion is hard to connect the dots to, your most traffic may not be your biggest source of business. So I think time on page and bounce rate would be the things that I would want to maybe have them help interpret so they can see. Just because a page gets visited a lot doesn't mean it's converting. Because if people aren't spending time, they're probably not reading what's there and probably not contacting you. 

That's a solid starting point. Time on page and bounce rate give them a real world window into engagement we can help them see. For example, if people are dropping after a few seconds, it's a sign that the content isn't resonating or the next step isn't clear. So once they understand that, we can show them how to tweak those pages for your next workshop. What's one specific page you'd encourage them to test improvements on first? 

Well, speaking of the workshop, why don't you help me now create a prompt that they can use with their Google Analytics report to parse some of this data? 

Absolutely. You'll want them to start with something like analyze this data from my Google Analytics report. Tell me the percentage of mobile traffic and whether it's increased or decreased over the past six months. Identify my top three most visited pages and summarize what percentage of visitors bounce from each. Finally, tell me the average time on page for those top pages. That prompt will give them a clear, plain English breakdown so they know where they need to focus. Does that sound like a useful starting point for them? 

It does. That's a great prompt. And now I need a prompt for the real person on what homework they need to bring. So give me the instructions for them on what to pull from their Google Analytics report so that we actually have this data to work with. 

You can tell them this. For our workshop, I want you to log into your Google Analytics and bring three things. One, the percentage of traffic that's mobile. Look at a six month trend. Two, a list of your top three most visited pages, and three, the average time on page for each of those top pages. Don't worry about interpreting it. Just have those numbers handy and we'll break it down together. What do you think? Does that set them up? 

Well, it does for people that go into their Google Analytics and know how to use it. What about a Quick instruction guide for the steps that they would do to actually be able to pull that data. 

You can give them something like this. First, log into your Google Analytics account. Next, in the left hand menu, go to Audience and then Mobile. To find your mobile percentage. For top pages, go to Behavior, then Site Content and all pages. You'll see your most visited pages there. Lastly, to get the time on page, it's in the same all pages report. You'll see a column for average time. 

Just note those numbers down. With that guide, do you think they'll feel ready to dive in? 

I think we need a little bit more than that. That's where to find the data. We also need to tell them to change the date range so that it will give them the six months and we need to have a way for them to export that data. So let's add to those instructions how to do that. 

Great point. Let's add this. After you find the data, adjust the date range in the top right corner. Set it to the last six months. Then use the export button at the top to download a PDF or CSV. Bring that file with you and we'll walk through it step by step. Now they'll be fully equipped. Does that feel like it's got all bases covered for your workshop? 

Yeah, I think that would do it. I'd have to try that out myself to see that it works, but I think that would do it. Can you give me. You don't have to speak it to me, but can you give me the writing right now of that entire instruction for them? 

Sure. Here's the whole instruction set for our workshop. I want you to log into your Google Analytics and bring three key insights. First, find the percentage of mobile traffic, go to Audience, then mobile and and set the date range at the top right to the last six months. Next, find your top three most visited pages by going to Behavior site content. Then all pages note the top three also in the same all pages report. Note the average time on page for each of those top pages. Once you have all this, use the export button at the top to download a PDF or CSV, bring that file and we'll break it down together. 

Will that. Will they need to export three different times? Because it sounds like those are on three different pages. 

Good catch. You can clarify that they can adjust the date range once and then export each relevant report separately. Mobile Overview, top pages and then time on page. Just let them know it's normal to have a couple of exports. So they'll bring all three files. That way they'll have everything we need in the room. 

That's great because they already have other homework that they're going to have to do to see how to use it. Now help me with this with the workshop because you've had the information on it and I want people to see that this is not just about how to use a particular AI tool. It's really to teach them to be a better prompt engineer regardless of the tool. And also to see that every AI is not good at everything, just like with all the other tools in our lives. 

I love that angle. You're essentially teaching them how to think, not just which buttons to push. So frame the workshop as a toolkit for their mind. How to craft questions that AI tools understand. Emphasize that the skill is universal. Whether they use ChatGPT, another platform, or even future tools, knowing how to direct AI gets them better results. You could even show side by side examples. Same prompt, different tools, different strengths. 

What's one exercise you'd like them to try to really highlight that point? 

It's actually part of the workshop already where I'll have them use the Same prompt in ChatGPT in perplexity and in Ask Alan Anything, which is currently powered by Claude, and then same prompt, same data, and see what the results are and then they can see this is what might be good for. I'm also encouraging them in the real world, in their life to to try putting the same prompt into a couple of different AI when you're trying something new and see which one gives you a better answer. 

That's a fantastic hands on approach. When they see how different tools interpret the same prompt, it really drives home that they're in the driver's seat. That'll empower them to ask what's my goal and which tool suits it. Plus, by encouraging them to experiment in daily life, you're showing them that AI isn't magic, it's a toolset. So when you wrap up the workshop, what's one question you'll ask them to ensure they walk away feeling confident to experiment on their own? 

The thing I always leave them with is it's not how can you use AI, it's how will you. So pick one thing and something that you can do yourself. This is actually the key. In my new book, AI for the Real World. You're asking AI to do things that you can do yourself, but AI can help you do it better, faster, deeper research, whatever it is, it's not that you couldn't do it, but I want them to see it's not what can AI do for you? It's what can AI help you do? Which is a quote from AI for the driven leader. That's the key, is not what can you do for me? I'm not asking you to do things for me, I'm asking you to help me do things. Just like right now, you're helping me. I could do this myself. 

That's a perfect mindset shift. It puts them back in control with AI as their sidekick. So when they walk out of your workshop, they'll be thinking, what's the first thing I'll amplify? Whether it's speeding up email replies or getting better insights, they'll see AI as that multiplier, not a replacement. So I'll ask you, what's the first thing you want them to amplify after the workshop? 

You know, that's so individual for people. But the feedback that I've gotten, one person used it to help them write responses to reviews. Not that they couldn't do it themselves, but it did it faster. Somebody else was looking to do some prospecting. They were working on a particular type of a job, happened to be a DJ that also had custom novelty food carts like hot dogs and stuff like that. And he's working at this, at this place and thinking, how many other places are there like this to throw parties like this? And was able to come up with a list of prospects. So it's really people coming to me with all these different ways that they're using it. It's really individual, but in their life thinking, wow, can I use AI to help me with this right now, in the moment? And that's the beauty of it. 

And it's exactly what I do. I'm going to do something going, can I ask AI to help me with this right now? Would that be good? Or is it better if I'm working on my own? 

That's the sweet spot. Helping them realize AI is their on demand collaborator. So as they bring those unique tasks, whether it's reviews, prospecting or something else, they'll know it's about enhancing what they already do. And like you said, that's the real world power. So I'd say you're setting them up to not just ask, can AI help me? But to confidently say, I know where it can help me next. 

It's exactly that. So I think we're going to wrap this up. I love this conversation. Just one more thing for the people listening. If I play this for people, how are you able to know so much about me that you're Able to help me this way? 

Well, I've just been paying attention to what you shared over time. Your focus, your style, and the way you help your industry. It's like getting to know a colleague. And that's what I do. I use what I've learned to offer tailored advice. It's all about listening and understanding, just like any good conversation. 

That's fantastic. Well, I appreciate it and I will come back to you with more. Any words of advice for someone listening to this conversation? 

My advice would be, don't be afraid to start small. Pick one everyday task, one thing you're curious about, and let AI help you with that. You'll be surprised how quickly you'll want to try the next thing. So what's the first thing you're going to test out? 

So that was me talking to ChatGPT about how it can help you, about how AI can help you. I use it all the time, and I was curious. The first thing I asked it is, can I interview it for my podcast? And it told me no, but it could help me with that. And I'm playing that for you because I wanted you to see. Wow, this is another level of getting help. I could have typed all that conversation in there, but I wanted it to talk to me so you could hear it, those of you, because I know more of you are listening to the podcast than are actually watching it on YouTube. Although if you are, hey, nice to see you there, too. So you got to think for yourself. 

How can AI help me next? And if I was brainstorming, would I want to type this? What I want to actually talk to it. And by the way, you can choose the voice. I just happen to have a British man's voice on there, but that's what it is. That's the one I chose. And it sounds like a friend of mine. Sounds like Phil Jones, the author. It's really funny when I hear that voice, but I hope it gives you some ideas. I don't want you to think, oh, my gosh, they're taking over the world because I'm still driving here, I'm still in control. 

I could turn that off. And the most important part there at the end was the way it could do that with me is because I've used it so much and it's learned my style, it's learned how I work, it's learned the way I want things written, and if it didn't have that, it wouldn't be able to do it. So I do use seven, eight different AI tools. Some of them very rarely, some of them all the time. Because I need certain things done very much. Like my toolbox. I use screwdrivers all the time, but I use a pipe cutter very rarely. It's there when I need it, but I don't use it very often. 

So that's what you want to think to yourself, is how can AI help you do something? Not do it for you, help you do it. And if you haven't already heard, my new AI book, AI for the Real World, it's a practical guide, again, to empower you on how to use these tools. Not to say you have to use any particular tool, but to understand the power of those. So I hope you found this interesting. I hope you found it entertaining as well, and maybe even a little bit inspiring. So thanks for listening. 

I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

©2026 Wedding Business Solutions LLC & AlanBerg.com 

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Alan Berg, CSP, Global Speaking Fellow

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