Wedding Business Solutions

When other vendors refer you, how can you help them with better wording?

• Alan Berg, CSP, Global Speaking Fellow

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Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talking points—making them true ambassadors for your business.

Listen to this new 7-minute episode for practical ways to help others refer you with the best wording, making your value clear to every potential client.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

What do other vendors say when they're referring your business to their couples? Listen to this episode. Find out where this is going. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. This is a ask me anything suggestion from Carol Berger in Philly, who is a certified bourbon steward executive. I'm sorry, Carol, I got that wrong. I'm an executive bourbon steward. I know yours is something similar to that.

Anyway, Carol's business is doing whiskey tastings, whiskey pairings, whiskey experiences, which is great. A lot of her business is other people referring her, and she has a question which would be very applicable to a lot of you, which is, if someone else is going to refer you to their customer, how do you equip them with the language to talk about what you do? Which is a really great question, and I'm sure it's a problem a lot of people have is when somebody else talks about you, are they giving all the best stuff? I remember back when we were trying to sell a house, real estate agents would come through, and they'd never been there. And there they are trying to talk about our house to these people that were looking at houses. And they had never been there. They never came in ahead of time to do it. They'd never experienced it themselves. So how could they possibly sell it? And the agent that we had would let me sell it because I'm a sales guy and it was our house. Right.

We could talk about it. So what about this? How do you get other people to do that? How do you create? I think Carol's word was an ambassador. So these people can do that. What? Well, this is another place that AI could come in and could help, certainly. And I get this thing where somebody's trying to sell other people on a mastermind, or somebody's trying to sell somebody else on my sales training. And what I've done is I've taken my reviews, put them into a word doc, and I do it by. By type of service, right? So sales training, reviews, consulting reviews, speaking reviews, et cetera, and then upload them and then start asking questions. And one of my questions to ChatGPT was I said, it's very hard to explain to somebody what a mastermind day is until you've done it right.

There's no set slides, there's no set presentations. These are hundreds of comments from people that have already done them. So tell me, in their words, what is a mastermind Day? Right? So that's one way to do it. So you could say, okay, this is what I do. These are reviews from people that I've done. I want to create a piece, a marketing piece that this venue can give to their clients, their couples, whatever about what I do. So help me with that wording. And a book I was listening to recently was, it's called the AI Driven Leader.

And they were saying how you go into ChatGPT or whichever one you choose and say, I want you to act as my thought partner. Here's what I'm trying to do. This is who the audience is for this. This is what I'm trying to accomplish. Interview me and ask me one question at a time and then it will ask you a question, then you'll answer it and it'll ask you a question. Now you could actually talk to it or you can do this in writing, whichever one you prefer on that one. I haven't tried the talking yet. Sounds a little freaky, but I might one of these days.

So what we're trying to do is equip someone else with the wording to talk about what the results could be if they refer their customer to have your service. Right. Whether they're selling it for you or whether they're just referring them to you. This is what we're trying to accomplish here. And it's hard for you to talk about that because you're. What do they say? Too close to the project. Right? So a way to do this is go into the reviews, the comments, the emails you've gotten, the text messages, the social posts and things from people that have experienced what you do and start asking that to AI, to mine that for the wording that describes what it's like to work with you. Now you can do this industry wide as well.

You can get industry reviews, your peer reviews, people that you've worked with before. You know, please write for me comments on that. Would be great if it was on Google or something like that, but write for me comments, it could be your LinkedIn recommendations, those type of things. And say, you know, tell me what it's like to work with me and refer me to your clients and then take their words. Right? You can actually just do an interview with them. I should just do a recorded interview and then get that transcript and put that into AI and start asking it to give me the wording here to describe to the next venue what it's like to refer me to their clients, to their couples, to this planner, to whoever, what it's like. Because your brand is what people say about you. Your brand is not your words.Your brand is what Other people say when they talk to someone about what it's like to do business with you. That's why your reviews on Google, the not wedding wire, weddings online, easy weddings, whatever, all these reviews, all these TripAdvisor, Yelp, any comments, any emails you've gotten, handwritten, thank you notes, transcribe those and put those into a document and upload that as part of the content. I save everything. When if somebody sends me an email and says, hey Alan, thanks so much, you helped me with whatever copy paste into this document that I can use that somebody comments on a social posts, right? Somebody puts something then comments and says something about me. Oh, Alan really helped me with this. Save it, put it in there. This is all your social proof. So Carol, what I think you need to do is you need to go into your social proof and if you don't have enough, you need to ask for more and start asking questions about this and tell it, Tell AI this is what I'm trying to accomplish.

Tell it the exact thing you wrote to me. You wrote me this nice big paragraph. Put that in and say, I'm trying to do this. Here are comments from people that I've worked with. Help me write this, help me give this wording. And then you read it. You iterate by asking it for clarification. You ask it to change it.

You ask it to make it longer, shorter, more fun. You ask it to support what you're saying with single sentence quotes, things like that. And then you finally get down to the final edited version, which is great. I'm going to be able to use this for this particular purpose. So thank you, Carol, for the suggestion. It's definitely a great question. When someone is referring you, do they know how to talk about you? This could be, let's say that your contact at a particular business is gone and somebody new is there and you want to equip them with the language to say, hey, here's why you know that you've always referred us. Let me give you, let me show you what that is.

Let me, let me give you that information so you understand the kind of results that your customers can get when you refer them to us. So great suggestions. If you have a suggestion, go to podcast.Alanberg.com Click on the Ask me anything button there and submit your Ask me anything. You might end up on a future episode. Be sure to hit subscribe if you haven't already done that and if it allows a review or we'd love to see you there as well. Keep the suggestions coming. See you on the next podcast.

I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

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©2025 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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