Wedding Business Solutions

How do you choose a good name for a business?

• Alan Berg, CSP, Global Speaking Fellow

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How do you choose a good name for a business?

When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on finding a good business name that speaks to your target audience and meets your future goals, whether expanding or selling your business down the road.

Listen to this new 9-minute episode for practical tips on choosing a name that embodies your brand and resonates with your market.

Episode Summary: 
In this episode of the Wedding Business Solutions podcast, I discuss how to choose an effective name for a new business. Rami, who owns a DJ company, reached out with this query. I emphasize that there is no perfect name, but a good one suits your market and reflects the services you offer. I highlight key considerations, such as whether you plan to sell the business in the future, the importance of securing a dot com domain, avoiding geographic specifics if you're planning to expand, and the importance of keywords for SEO. I also suggest using AI tools for brainstorming name ideas and advise checking for existing similar names to avoid confusion.


If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

How do you come up with a good name for a new business? This is an Ask Me Anything suggestion. So listen, let's come up with some ideas. Hi, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. I got an Ask Me Anything suggestion from Rami, who said that they're having, they have a DJ company and they're struggling coming up with the perfect name. They want it to be simple, they want it to represent their business and all those things that we all want, but they're having, they're struggling with that. So how do you come up with the perfect name? And the answer is, you don't. There is no perfect name.

There's just a good name for what you're doing in your market, for the kind of results you provide. And, and therefore. So here's a couple of things to think about, Rami, because I don't have all the details or any of you else thinking about starting a new division or a new business or what, whatever. The first thing is, are you trying to build a business that you're going to want to sell at some point? Because if you are, then you might not want to have your personal name in the name of the business and in the URL. Now, my business, which is Wedding Business Solutions, I mean, it's an LLC, but I do business as Alan Berg, Alan Berg.com and Wedding Business Solutions. My website is Alan Berg.com because I am the business. I made that conscious decision. I don't have other speakers, trainers, coaches, etc.

If, if you hire me to review your it's me. If you hire me to come in to do sales training, it's me. If we come to a mastermind or by speaking, it's me. That was a conscious decision. If I was looking to have other people, I would have been wedding business solutions.com, which of course I own, and it does go to Alan Berg.com and I would have had this umbrella for these other people. Now, that's also a conscious decision because it says Wedding Business Solutions, which is the podcast name and again the business name, because I do business outside the industry, but I don't look for it and not enough that I need that. But I do own other URLs, Alan Berg.com of course, Alan Burgcsp.com Allenberg.net and all kinds of other things that I do. I also have your personal salestrainer.com and other things where if I wanted to look for more of that business, I have other URLs so if you listen to some of those names, Wedding business solutions, it says the industry.

And what I do, I provide business solutions in the wedding industry. Right. Your personal sales trainer. Sales trainer. There you go. I look for a name where I can get the dot com. Right. Because we have dot NETS and we have dot org and we have dot biz and dot guru and all these other things.

But when people think of your web address, they think of the dot com. So you want to also, when you're coming up with name ideas, look to see if the name is available. I avoid hyphens. I avoid anything else that would just be odd for you to type in very quickly and very easily because people are going to mistype it and they're just not going to get to you. So you want to look at that kind of stuff as well. Is when you come up with some ideas for names, can you get the dot com? Because that's going to be really important. The other thing is you want to avoid geographic names if you're looking to expand or you want to buy multiple versions of it. So let's say for I live in New Jersey, so I could have had AllenbergNJ.com if I did business in New Jersey, and then if I was doing business in Ohio, I could have had Alan Berg.

Oh.com, right. If I could have all those versions of it, that might make sense for you to have variations. And if you're thinking ahead, you might want to buy those URLs to protect yourself so you have them going forward so that nobody else can go and grab those later. So those are some considerations as far as the name itself. Can the name speak to the type of business and the results you provide, if possible, or at least the type of service that you do? And if you can use some sort of keywords, which is getting tougher and tougher and tougher because there's so many people competing with you for those keywords. If you can include a geographic and a service keyword. Right. Like if I had Alan's NJDJ.com right.

I'm a New Jersey DJ. I'm not, but if I was, that might be okay. Right. But I'm sure that, you know, NJDJ.com is taken and New Jersey DJ.com is taken and NewJerseyDiskJockey.com is probably taken. Maybe it is, maybe it isn't. I don't know. You'd want to look for those things because if you could be where your URL and your business name have the keywords that people are searching for that'll just help you get off the ground so much quicker to get traffic even before people have found you in some other ways just because they'll find you through your keyword searches. And yes, there's a lot more to that.

And yes, reach out to Brian Lawrence to help you with your SEO and, and things like that. So perfect name, no? What does the name say to people who don't know you? So when you come up with some ideas of names, you want to brainstorm and then start asking people without influencing them, say, here are some names. Tell me which of these names you think fits for in case of Rami, a DJ company in this market. And then speak to the people who are your target market. So if your target market is Gen Y and Gen Z, you want to ask Gen Ys and Gen Z, preferably engaged people, if you're doing weddings, corporate people, if you're doing corporate. Right. What does this say to them? What message does it say? So these are the kind of considerations you want to have and just not come up with names. Say, hey, I love that name.

And there you go. And then find out that keywords aren't going to help you with that and it's too close to somebody else in your market or things like that. This is another place that you can use AI to brainstorm ideas. And you go in and give it a long description. I think I've said this before, but people over 45, I've heard, get better results from AI because we give it better instructions. So can you go and say, you know, hi, I'm a. That's the way I talk to ChatGPT. Hi, or good afternoon.

I'm a DJ, professional DJ in this market. I specialize in weddings, events, Kinsey, whatever it is. And I'm looking for a name for a business that's going to be focusing on people who live in this area that are looking for these type of services. My business will represent high quality, my prices will be above average. And the more description the better. And say, I'm looking for ideas for names. Give me 10 ideas for names that are three words or less and then see what it comes up with. And then if you like some of them, say, okay, I like these, but tweak them a little bit or give me 10 more.

And this is where you can just brainstorm with AI. And if you say, you know, I want to try to incorporate some of these keywords in here or do your research and find out what the top keywords are for that, your category and market. And then just brainstorm and then go, can I get the dot com right? Can't get the dot com on that. I love that name, but I can't get the dot com. And then do some of your own searching, go on and start. And then you can do this with AI as well. I would do this maybe with perplexity. Tends to be a little bit more up to date than ChatGPT on some of this.

But say what other companies are using names that are similar to this and where are they located? And then you go and look at that because you might similar name might not be bad if they're on a different part of the country, but if they're in a different part of your city, you want to avoid that. You know, I know a few people who have similar names when it in different types of businesses because before the Internet it didn't matter. You were in your local yellow pages, your local magazine, newspaper, whatever. It didn't matter if somebody three states away had a name similar. Then all of a sudden with the Internet, with that search, you're coming up, people in another city are coming up in another state because the name is so similar. So right now you want to do those searches ahead of time and see if you can avoid that problem by not having a name that's similar to someone else, where you could get confused. And yeah, sometimes confusion can actually bring you business because it was their customer. But then later when you're more established, they could be taking from you.

So can you avoid that upfront? So those are just some considerations. Am I going to want to sell the business? You know, do I want my name in the business? Because yes, people know me and that's a draw. But now what about the other people on my team? Everybody wants me because my name's in the business. I hear that all the time. So can you have your name not as part of the the company name, but can you still have yourself on the website? It's, you know, XYZ Photography, you know, by, you know, Alan Berg and company, right, Something like that. So can you make it more inclusive if you're going to have a team, even if you don't have one now, can you make it a name that will allow you to expand that way where you don't have to say, gosh, everybody, everybody knows it's me. And it's like if I was trying to do that. Now everybody's looking for Alan Berg, they're not looking for the other trainers, speakers, consultants, that I could have on a team, which I don't.

But they're not looking for that. And it would be a little bit more difficult. And they say, yeah, but, Alan, I want you. Your name's on the company. Your name's the website. Right. But that was a conscious decision. It wasn't something where now I'm regretting that.

No, not regretting that at all. Right. And if I want to expand outside the wedding and event industry, my website, alanberg.com is not saying weddings. It would be the text on the website and things that would say that. It's not the URL. So with this podcast, I'm targeting wedding businesses and event businesses. But as you know, I don't only talk about weddings and events. However, people coming to this are going to have that predisposition thinking, well, I don't know if I'm going to get anything out of this because I don't have a wedding business.

And then they hear it and go, yeah, I guess I could. So, Rami, thank you so much for the suggestion. If you have a suggestion, please go to podcast.allenberg.com and there's a button there and it says, ask me anything. Click on there and make your suggestion and maybe you'll be on a future episode. Thanks.


I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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