Wedding Business Solutions

Who are you ghosting?

• Alan Berg, CSP, Global Speaking Fellow

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Who are you ghosting?

Have you ever stopped to think about the people you're ghosting in your inbox? Why do we let certain conversations slip while juggling our daily priorities? In this episode, I dive into the notion that we all ghost someone, not out of disinterest, but because other things take precedence. Could there be a parallel in how your potential clients are ghosting you? Let's explore the reasons behind professional ghosting and how to stay top of mind.

Listen to this new 5-minute episode for fresh insights on managing your follow-ups and understanding the true dynamics behind being ghosted.

Episode Summary: 

In this episode of the Wedding Business Solutions podcast, I delve into the concept of ghosting, not just from a client perspective but from our own as well. I've come to the realization that all of us are ghosting someone, whether intentionally or unintentionally, due to prioritizing other tasks and life's demands. I discuss how effective follow-ups can help you reposition yourself at the top of someone's inbox, increasing your chances of getting a response. I emphasize that ghosting doesn't necessarily mean disinterest and encourage you to reconsider your own communication habits. This episode aims to provide you with valuable insights to enhance your client interactions and follow-up strategies.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 


Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  


View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

Who are you ghosting? Ooh, listen to this episode. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. As you know, I speak a lot about ghosting. I've written a book. Why are they ghosting me? Another one? Why don't they call me? But I've added one thing to my presentations recently that I thought I wanted to share with you here because I'm actually working on doing this presentation coming up soon in the uk and the one thing that I've added to this when I do my private sales training and I do my. My consulting, and now in this presentation is I came to this realization that every one of us is ghosting somebody right now. I am.

You are. Everybody that you work with is ghosting somebody right now. Now, some of it is intentional. Some of it is less intentional, but I mean, some of it's intentional. Like, if somebody is cold calling me, somebody's reaching out to me that I did not reach out to. There's a good chance you're going to get ghosted because I never expressed interest in what you do. But there are people that have reached out to me that I do want to talk to. And I.

When I say talk, it could be through my fingertips, could just be responding to your message, but you're not a priority right now because other things are a higher priority, and that's why we end up ghosting someone is other things become a higher priority. So what happens when that company comes back now and follows up and puts themselves at the top of my inbox? Somebody that I do want to talk to, somebody that I do want to have a communication with. Is that ticking me off? Just the opposite. That's putting them back in the top of consciousness and giving me a chance to make them more of a priority now because I was ghosting them. And if you look at you, your inbox, like my inbox right now, as you're listening to this, another message and then another message, and it's just pushing everything down. So when something pops back up to the top, I'm almost always somebody that I do want to communicate with. I am almost always. Thank you.

Thank you. Now, it might prompt me just to reply and say, I can't talk to you now. Get back to me in day, week, month, whatever it is. Right. I have tasks that I put into my CRM. I had one that popped up this morning. Somebody had said, get back to me later in August. I got back to them now in August because they asked me to.

Right. So I'M popping myself back up to the top of their inbox. If they don't respond, I'll pop myself back up again soon. So who are you ghosting right now? And think about why are you ghosting them? What's making you not reply to them right now? And there's so many different possibilities there. Something else needs to happen before you can get back to them. Something else is just a higher priority. There are fires burning elsewhere that are brighter than that particular, particular one, or maybe that one isn't a fire at all. So I think about in my inbox, you know, just all the things I can give you.

Another good example. I got an email in late on Friday and I had a choice of responding to that over the weekend and I decided not to. I was going to respond today and I'm going to get back to that in a little bit. So am I ghosting them? Yes or no? Right. I didn't get back to them right away. Does that mean I'm ghosting? So now let's turn all that around and say, okay, the people that have ghosted you, why are they ghosting you? Are you just not a priority right now? They reached out to you, but you're just not a priority right now. Because other things in their life, not just in their wedding or event, but in their life, are taking more of a priority. There's also the.

Did it go to spam? This is also that possibility. Did. Did it go into their junk folder? Possible. Popping yourself back up in the top, giving them a chance to tell you yes or no. Because like I've said before, those are both acceptable answers. Telling somebody no is acceptable because now you can go off of that list. Or maybe you have something else to offer them. Or if it's a corporate or a fundraiser or a school or something like that, maybe there's a future event that you could be involved in.

If not just if it's not a wedding, maybe there's another event that you can be involved in if it is a wedding. Do you have anything else to offer them other than what you originally were communicating with them about? And if that's the case, then go back and say, thanks for letting me know. We could also help you with this. Would you like to find out more? So epiphany here. We're all ghosting somebody right now. So when people are ghosting you, it doesn't mean they're not interested. You have people you are ghosting right now that you are still interested in communicating with, but you're ghosting them. So don't make the assumption that when someone's ghosting you that they're not interested in what you do or if they book somebody else.

All right. Hope that gives you a little something to think about, and maybe we'll get you to follow up maybe one or two more times. Thanks.

I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2024 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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