Wedding Business Solutions

Should you have a "frequently asked questions" section on your website?

August 14, 2024 • Alan Berg, CSP, Global Speaking Fellow

Share episode

Should you have a "frequently asked questions" section on your website?

How can you address the questions your clients are asking before they even contact you? What’s the best way to present FAQs without overwhelming potential customers? In this episode, I dive into the benefits of having an FAQ section on your website and share practical tips on how to implement it effectively while enhancing user experience and SEO.

Listen to this new 7-minute episode for insights on leveraging FAQs to improve client interaction and increase your search engine visibility.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 


Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  


Want to see about having me come for private sales training, or a mastermind (bring together some industry friends to have me spend a day with you all)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2024 Wedding Business Solutions LLC & AlanBerg.com

Should you have an faqs section on your website? Listen to this episode for some ideas. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. This is another ask me anything, this time from Hunter who asked the question, should you have an FAQ section on your website? So Hunter, thank you for reaching out. Thank you for filling this out. And just remember, any of you, if you want to suggest the topic or an ask me anything, go to podcast dot Alan Berg.com just like Hunter did, click the button there and put your submission in. So let's talk about this Hunter FAQ section.


I think it's a really good idea.


To have it because it's a good way to bring up questions that they might be thinking and answer questions that they already have. But I want to caution you on this, because there's a difference between putting your terms and conditions and putting faqs. You want your faqs to be questions and things they need to know. Now, you can have a separate section with terms and conditions and stuff like that. But if you conflate and put all, put some of the scary stuff in there too soon, you could actually scare people away into thinking that it's going to be too hard to work with you, too onerous to work with you. So I use an faqs and I use a section, what's called toggles. You guys have probably seen these, where you click the question and then it opens up and you can see the answer. They're also called accordion sections.


They're the exact same thing. Toggles and accordions are the same, except with an accordion, only one of the sections can be open at a time. With a toggle, you could open more than one. That's all. It's just a technical thing there. But I think with an FAQ, the great thing about questions is the number one way that people search on Google and on YouTube, which Google owns YouTube, the two biggest search engines in the world, is with questions. That's what people do on chat, GPT, people are putting in questions.


I think it's a really good idea to put questions there that they're thinking or that you want them to think, and then it's their choice to see that answer. And the really great thing about having them in those collapsible sections, the toggles or accordions, is they don't take up that much room on the page, as opposed to here's a question, here's an answer, here's a question, here's an answer, and they're all open, it's just all text right there on your phone. That could get really, really long. Get really long on a desktop too, but it could certainly get really long there. So I think faqs is a really good idea and it should be what it says, frequently asked questions. Now, you could have short versions of this on different pages of your site. So if you do different types of events, weddings, corporate mitzvahs, quinces, fundraisers, schools, et cetera, you could have a short FAQ right on each of those pages. So you don't necessarily have one FAQ for everything.


If it all doesn't apply, if it all does apply, that's great. Just, you know, have one FAQ section there. Having it on the page also could serve another purpose that it could help your SEO, your search engine optimization, because those questions and answers are things that people could be searching for. Plus they're using keywords and that could actually add more content to the page. And if it's further down the page, it's not necessarily mucking up what they need to see first. You can also refer to it higher up on the page and say if you'd like, you know, if you'd like to see our FAQ section to get some answers that couples like you, businesses like you, whatever it is, typically have, click here and you can send them down the page to that. Just remember, you can have links that send them to a part of the page, not just right to another page. You don't have to have it on a separate page.


And for SEO search engine optimization, the more content you have on the page, the more there is for Google to search and bing to search and chat GPT I guess to search for that stuff. So is it a good idea? I think it's a really good idea. What should you have there? Just what the topic says. Frequently asked questions, the things they need to know in order to be able to reach out to you. Now, also important in the answers, the answer could have a call to action. So the answer, like on my site, if you go to the mastermind page, I believe there's an faq there. It could be how many people can I have in a mastermind? And then you open, it'll tell you. And then there's a call to action.


If you have any questions about this or would like to get pricing or data availability, call, email or contact me. So that's another good way to have more calls to action on the page is within that. Another thing that you could do with that is use social proof. So you have the question, can you do whatever? And then inside you could have the answer and put social proof, a single line testimonial from someone who says basically that you did that for them. So that it's adding that social proof in context to what that question is. So, Hunter, thanks for the suggestion.


I think it's a really good idea to have faqs on your site. Just don't make it too long. You can have more than one faq as long as they're showing the context of what it's about. And then in terms of terms and conditions, to me, that's not faqs, unless you want to make that one of the faqs, which is where can I find your terms and conditions or contract terms and conditions. You can have that in there. I just wouldn't lead with that. I wouldn't lead with the negative stuff and the scary stuff. I would lead with the here's how we can help you stuff the questions that they might have and make it what it really is.


Frequently asked questions. And that's why it's helpful. Now, at the top of it, you want to say below are some of the most frequently asked questions that couples like you, companies like you, parents like you, whatever, ask, you know, when deciding to have us help you with your wedding event, whatever. If you don't find your question below or still have a question or would like to check our availability and get pricing, call us, email us and contact us. So put a call to action first, then put the faqs. And then inside some of those answers of the faqs, tell them to contact you for availability, for pricing, for more information, to get more details on whatever, or if there's a specific need or reason for that. So remember, the answers can have links. The answers can have calls to action.


They can have links to contact you. They can have links to other pages on your site that can answer that stuff. Absolutely. You can have that. And it's a good way to do content. So Hunter, thanks for doing that. Remember, ask me anything. Go to podcast allenberg.com.


click the button there. Make a suggestion for a topic, a guest, whatever. It could be a short one I add to the end of an episode, or since my episodes are pretty short anyway, could be a whole episode just like this one for Hunter. Thanks very much.


I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2024 Wedding Business Solutions LLC & AlanBerg.com